Black Friday is an opportunity to exceed every expectation you have for your product sales on emag.hu
Black Friday isn’t just the year’s most important sales opportunity, it’s a business learning experience you simply cannot afford to miss.
📅 Black Friday Hungary: November 13, 2026
#1 You get up to 50% commission discount for Standard, Hot and Super Hot products
Depending on the category and the price discount you apply versus the lowest price in the last 30 days:
| Category | Min. 10% | Min. 15% | Min. 20% | Min. 25% | Min. 30% | |||
|---|---|---|---|---|---|---|---|---|
| Std | Hot&SH | Std | Hot&SH | Std | Hot&SH | |||
| Electro-IT | 30% | 30% | 40% | 50% | 40% | 50% | 40% | 50% |
| Home & Garden | – | 30% | 30% | 30% | 40% | 50% | 40% | 50% |
| Fashion | – | 30% | 30% | 30% | 40% | 40% | 40% | 50% |
| Auto, Travel & Sport, Consumables, Media & Toys | 30% | 30% | 40% | 40% | 40% | 40% | 40% | 50% |
| Accessories (from all categories) | – | – | – | – | 30% | 30% | 30% | 30% |
Product performance is calculated based on the best performance recorded in the 30 days before the Black Friday campaign. Performance depends directly on the visits and orders you receive, so you still have time to optimize your offers and maximize your chances of getting the 40%/50% discount!
#2 You get 20% commission discount for products with the WOW Badge, regardless of product performance
The WOW Badge is reserved for truly exceptional offers, and we’ve now lowered the minimum stock requirement to qualify: 50 units (down from 100) for products priced under 400,000 HUF and 10 units (down from 20) for those priced over 400,000 HUF. Check out all the criteria:
WOW Badge conditions | Super Cold | Cold | Standard | Hot | Super Hot |
Minimum discount vs. CMMP 30 | 25% | 20% | 15% | 15% | 15% |
Minimum absolute discount (if the percentage discount is not reached) | / | / | / | 8,000 HUF | 8,000 HUF |
Price Index | <=95% | <=95% | <=95% | <=95% | <=95% |
Minimum discount vs. CMMP 60 (if the product has no Price Index) | 15% | 10% | 5% | 5% | 5% |
Minimum stock — products under 400,000 HUF | 50 | 50 | 50 | 50 | 50 |
Minimum stock — products over 400,000 HUF | 10 | 10 | 10 | 10 | 10 |
The two discounts are cumulative, so you can reach up to 70% commission discount in the strongest sales season of the year!
Eligibility criteria for Black Friday 2026
- Minimum discount of 5% vs. the lowest price in the last 30 days (CMMP 30) and an absolute price reduction of at least 400 HUF;
- A percentage discount smaller than 5% vs. CMMP 30 is accepted only if the absolute price reduction is greater than 4,000 HUF;
- Important! Some categories in the Auto, Electro-IT, Fashion and Home & Garden divisions have special minimum discount criteria, depending on product performance. See the list of exceptions here:
| Division | Category | Performance | Eligibility condition |
|---|---|---|---|
| Auto, Sport & Travel | Car Accessories | Super Cold | Min. 30% discount |
| Car parts | Super Cold | Min. 30% discount | |
| Car Electronics | Super Cold | Min. 20% discount | |
| Car parts | Cold | Min. 10% discount | |
| Electro-IT | Phone Accessories & Services | Super Cold | Not eligible |
| Tablets Accessories & Services | Super Cold | Not eligible | |
| Phone Accessories & Services | Cold | Min. 10% discount | |
| Tablets Accessories & Services | Cold | Min. 10% discount | |
| Musical Instruments | Super Cold | Min. 30% discount | |
| Printing Supplies | Super Cold | Min. 30% discount | |
| Peripherals PC | Super Cold | Min. 10% discount | |
| Fashion | All categories | Super Cold | Min. 15% discount |
| All categories | Cold | Min. 15% discount | |
| Home & Garden | DIY (exceptie Gardening) | Super Cold | Min. 10% discount |
| Household | Super Cold | Min. 20% discount | |
| Furniture | Super Cold | Min. 10% discount | |
| Home decorations | Super Cold | Min. 30% discount | |
| Home decorations | Cold | Min. 10% discount | |
| Season | Super Cold | Min. 20% discount | |
| Home Textiles | Super Cold | Min. 40% discount | |
| Home Textiles | Cold | Min. 10% discount |
- Offers enrolled in the campaign must have a Handling Time of 6 days or less, in order to meet the delivery promise made to customers during Black Friday.
- Available stock must be filled in the campaign file. There is no minimum stock requirement to participate, but you must make sure the quantities entered in the file are actually available in your stock on Black Friday.
- Since this is a highly visible campaign that customers eagerly look forward to, we recommend having enough stock to cover demand.
- Offers must have been active in the 30 days before the campaign, and newly listed offers must have a minimum of 7 days of activity.
Uploaded offers limit
We know how important the visibility of your offers is, which is why we’ve optimized how offers are validated at the seller portfolio level.
You can enroll up to 5,000 offers in the campaign, with no conditions attached.
Of the offers beyond 5,000, only those meeting a single condition are included: the product must have had at least one view in the 60 days before the offer was uploaded.
How your offers are ranked
- Number of views: from most-viewed to least-viewed. We count all views of the product page on eMAG, regardless of which seller displayed the offer.
- Offer age: for products with no views, the most recently activated offers take priority.
Example: you enroll 8,000 offers.
- The top 5,000 offers in the ranking are included automatically.
- Of the remaining 3,000, only those whose products had at least one view in the last 60 days are included.
Keep in mind!
- If you enroll more than 5,000 offers and some have no views, we apply the sorting described above and let you know which offers stay in the campaign and which don’t.
- If you’d rather use a different selection, you can send us your own list of up to 5,000 offers, and we’ll use it instead of the automatic ranking. The final decision is yours.
The „Lowest price of the year“ badge
Offers marked „Lowest price of the year“ are highly sought after by customers on the day of the event, and confirm that they carry the lowest price of all of 2026.
To get the badge, products must:
- Be included in the Black Friday Campaign;
- Be listed on eMAG at least 60 days before Black Friday;
- The badge applies only to a product’s main offer.
Calculation of the reference period
- Start date: January 1, 2026
- End date: the day before the BF 2026 campaign (November 12, 2026)
Comparison: BF price ≤ CMMP Year (the lowest price of the year is calculated at PNK level, not at offer level) — the promotional price at PNK level must be at its lowest value in 2026 (starting January 1, 2026). So for a product sold by multiple sellers, calculating the lowest price of the year takes into account every price at which the product was sold on eMAG between January 1, 2026 and November 12, 2026 (the day before the campaign).
Visibility packages
Visibility packages are available to all eMAG partners. With them, you can promote your products both in the newsletters we send to customers and on the eMAG site for the most curious visitors. This way, you can make your products far more visible on the day with the most offers of the year, and boost your chances of success.
Eligibility criteria:
To access a visibility package, for both Black Friday and the After Black Friday campaign, you need to meet the following criteria at the time of purchase:
- Your Seller Rating must be at least 4;
- The rating of the promoted products must be at least 3.5;
- You must have at least 20 unique products (PNK) uploaded in Black Friday;
Keep in mind that these packages promote products, so if a product has several associated offers, make sure you keep the main offer active and have enough stock throughout the campaign’s promotion period.
How do you purchase a visibility package?
- Make sure your products are uploaded to Black Friday / After Black Friday and validated in the campaign by November 6.
- Let us know via Message center which visibility package you’d like (Black Friday or After Black Friday), by October 19.
- We’ll contact you to work out the implementation details.
- We’ll sign a promotion contract and issue an invoice for these services
The Black Friday offers file
The file you use to upload offers to the Black Friday Campaign has been improved, to help you prepare the best possible offers.
Here’s what’s new: in 2026, in the Offers sheet, we’ve added a series of informational fields to help you make the best decisions when selecting your products for the campaign.
- Product Identification section
- Single/Multi Offer — this field shows whether the product has associated offers at the time the file was generated.
- Offer Details section
- CMMP 60 — the lowest price in the 60-day period before Black Friday, used for the WOW badge that gives you a 20% commission discount. This applies only if the product isn’t monitored through Price Index.
- Price Index 60 Days — the lowest market price, based on our internal monitoring. Monitoring is carried out over a 60-day period before Black Friday and gives you an estimate of the Price Index required for the
- WOW badge.
- Campaign Offer section
- Selling price — mandatory field; enter the VAT-excluded selling price of the product in the campaign.
- Campaign stock — mandatory value for the Black Friday campaign; represents the stock available for the campaign.
- Maximum order quantity (optional) — the maximum quantity a customer can order for a campaign product. If you leave this column blank or enter too high a value, the platform will automatically set the limit to 10 units per order.
- Commission Discount Simulation (50%) section
- 50% commission discount price — a pricing recommendation, based on the maximum possible price to get a 50% commission discount.
- 50% commission discount value — the absolute value of the commission discount you can receive for the price simulation in the „50% commission discount price“ column.
- Maximum Commission Discount Simulation (70%) section
- Maximum 70% discount price (50% + 20% WOW) — a pricing recommendation, based on the maximum possible price to get a 70% commission discount.
- 70% commission discount value — the absolute value of the commission discount you can receive for the price simulation in the „Maximum 70% discount price (50% + WOW)“ column.
- Last Update section
- Update date — since the information in the file is dynamic and can change, this field shows the last date the file’s data was updated. We recommend checking the offers in the file before the campaign starts and using the latest figures, so you have the best possible offers.
Information such as CMMP Year, Maximum CMMP Year price, Maximum WOW badge price, Minimum WOW stock and WOW commission discount value can be found in the offer proposal file, just like last year.
* These fields are for information only and can help you select the most relevant offers. The final product price is set independently by you.
