We are looking for new ways to optimize the customer experience in the Fashion category, by creating an increasingly attractive and easier to navigate listing, but which will generate an even greater potential for product conversion.
And in order to make the process of adding products into families easier, a new characteristic that must be completed for each Fashion product, called “Reference Code” will be implemented.
This will allow the eMAG system to add your products into product families, so that the display on the eMAG site of products in the same family to be made according to the color of the product, if it has size variations.
Example: A blouse can be available in several colors, and for each color there are several sizes.
Reference Code is a group of product sizes that have the same color.
Completing the new characteristic will produce better results in documenting and displaying products, and the customer can more easily choose the desired products because all existing options are present in a single product page, which makes the shopping experience more pleasant and simple.
The reference code can be easily identified from the information on the product label. For clarity, we leave below some examples of reference codes and their components: ·
- Marella Apparel Blouse:
Part Number = 3221-ROSE-38 (root + color code + size)
Reference code = 3221-ROSE (root + color code) ·
- GUESS Shoes:
Part Number = 456732-ORANG-38 (root + color code + size)
Reference code = 456732-ORANG (root + color code) ·
- GUESS bags:
Part Number = HWQM78-89230-SML
Part number = Reference code >> are simple products, without associated sizes, so they are
identical.
Your approach will simplify the adding into product families flow and will improve the display quality of the variants available on the site, so that clients can easily and quickly choose the product they want.
In the admin interface, we are constantly publishing additional useful resources in the eMAG Academy menu. Here you can also find other useful articles about the product upload process.
Keep up the good work!
