The WOW Badge

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WOW Badge

On the eMAG website during Campaigns with price discount, such as Crazy Days, Crazy Season, Price Revolution (with the exception of Smart Deals), your products can get the WOW Badge. 

The badge is displayed on the product card (in listing and search) and in the product page. 

What elements should you pay attention to:

  • List of eligible categories. For each campaign where the WOW badge can be applied, you can find in the Campaign calendar, within the details of the respective campaign, the list of categories which are eligible to receive the WOW badge.
  • Price Index. If the Price Index is monitored for your products, it must be less than 95% compared to the market price one day before the start of the campaign. 
  • Discount compared to the lowest price in the last 30 days (CMMP 30). Both for products that have Price Index, and for those for which it is not monitored, for the WOW badge it is necessary to meet the discount conditions vs. the lowest price in the last 30 days.

Conditions to obtain the WOW badge:

WOW conditionsSUPER COLDCOLDSTANDARDHOTSUPER HOT
Min. percentage discount vs  the lowest price in the last 30 days20%15%15%10%10%
Min. absolute discount vs  the lowest price in the last 30 days400 HUF400 HUF400 HUF400 HUF400 HUF
Minimum discount in absolute value, necessary if the percentage discount condition is not met///8000 HUF8000 HUF
Price Index (one day before campaign starts)<= 95%<= 95%<= 95%<= 95%<= 95%

Where do you find information about Price Index:

In your eMAG Marketplace account, go to the My Offers – Prices menu. For each offer, you will see on the last column, Price Opportunities:

  • Price Index -is calculated by dividing the sale price of your product to the market price.
  • Market price – the lowest price monitored in the market. The monitoring does not cover the entire market, but the important entities at the market level.

The price index is a dynamic value, and we recommend you check it periodically. 

If the offer does not have the Price Index information displayed, it means that it is not monitored, and in order to receive the WOW badge you must comply only with the discount condition vs. CMMP 30 for the eligible categories.

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