Intro
E-commerce is expected to continue growing this year, so in our previous newsletter we tried to present the main e-commerce trends for 2022. The eMAG Marketplace team is here to help your business maximise the potential of e-commerce. Read our tips for increasing traffic along with this week’s news!
News
Hungary
@ In the past two years, the pandemic has changed the environment and consumer habits, and we have heard more and more about the so-called figurative selling, i.e. the combination of physical and digital commerce – as kosárérték.hu reports. As omnichannel, the main objective of figurative selling is to offer consumers a choice, allowing them to discover and purchase products through their preferred shopping channels. This can be done in a traditional store, online, through social media, at a point of sale, in a pop-up shop or a combination of all these touch points.
@ From August this year, a new law will regulate the cross-border operations of public limited companies and limited liability companies in the EU, 24.hu reports The new law will focus on corporate transformations and will replace the previous provisions on mergers and divisions.
@ It has been announced, that the largest e-commerce conference in Hungary will take place on 17 February 2022 at Lurdy House. Since 2016, Ecommerce Expo has become the summit of Hungarian e-commerce, with cutting-edge speakers, trends shaping the future, and with the participation of everyone who matters in Hungarian e-commerce.
International
@ Globally, 77% of CEO’s expect the global economy to strengthen in the year ahead, with only 15% expecting a contraction. There is a strong correlation between customer confidence and CEO optimism, and whether or not a net zero emissions commitment has been made at the organisation. Cyber and healthcare risks top the list of global threats, closely followed by macroeconomic volatility. Looking ahead to the next 12 months, CEOs see the US as the most important growth target, with China in second place, according to PwC’s 25th Global CEO Survey.
Useful tips for you
Ecommerce is steadily growing in the region, and customers are interested in buying a diverse range of products such as electronics, appliances, fashion, and home&deco. On the eMAG platform alone, there are over 11 million visits per month. Therefore, now might be a good time to invest in promoting the products in your offer that you want to bring to your customers’ attention.
A useful and effective tool you have at your disposal on the eMAG Marketplace platform is eMAG Ads. This is a pay per click promotion service, in which you have full control over the budget spent and flexibility in promoting the products you want. According to our data, through Ads campaigns you can get 19% more traffic for the promoted products and 12% more sales for them.
In addition, you can now try the service for free, as after the introduction of eMAG Ads, eMAG Marketplace partners receive a HUF 360,000, for eMAG Ads. The credit balance is now available in your eMAG Marketplace account!
What you need to know about eMAG Ads
Setting up an eMAG Ads campaign is simple: purchase credit, create the campaign (choose a daily budget and set the validity period), choose the products and set the desired bid, and then activate the campaign. You can choose to bid both at campaign level (Campaign bid) and at product level (Product bid). The products promoted through campaigns will be displayed in the Promoted Products section, thus being visible to customers directly interested in similar products in the same category. It is important to note that the promotion will be automatically suspended for campaign products that run out of stock. The promotion will resume when you supplement the stock. The advantage of this tool is that it gives you the chance to generate increased visibility for the products in your offer, whilst e you retain full control over the budget spent. You choose when and how much to invest in each product, and then you can measure and compare the results.
How do you choose the products that you will promote?
One way to see which products are of interest to customers is through the eMAG Ads menu, Customer Interest section. Here you can see recommendations of products with sales potential, with traffic or that are on the customer wishlist. Moreover, you also get the best ad suggestions from the offers you have for sale. You can read more details here.
In addition to this very useful data, you can also consider the objective of your campaign for promotion. Thus, you can decide which products might be optimal to invest in through eMAG Ads. Here are some of our recommendations for investing:
- If you want to liquidate stock for a specific product/product range.
- When you launch a new product range or when you have newly listed products.
- For seasonal products for which there might be an increased interest in a certain period.
- If you want to increase the visibility/sales of a particular product.
- For popular products in your offer, for which you could increase visibility even more.
Our tips for increased efficiency
- Daily budget consumption shows that products are displayed to potential buyers. If you have noticed this in your campaigns, it might be optimal to allocate more budget or invest in a new Ads campaign.
- Keep in mind that a higher product bid means better visibility in the platform for the promoted products. You can try to increase the bid for popular categories in your offer.
- Always check the performance of your campaigns: go to the eMAG Ads menu, campaign listing area, Ads campaigns page. Analysing the results obtained, in relation to your target, will help you to adapt and improve your promotion strategy.
- Create separate campaigns for each product category – this will give you better control of your investment and make it easier to understand the results.
- If you didn’t invest much before, we recommend starting with smaller bids until you’ve gathered enough data to analyse which products are performing better. For example, you can start with a daily budget of at least 1000 HUF and a minimum bid of 18 HUF.
- If you have products with very good results, move them into separate campaigns and make sure they have enough budget to spend daily.
- You can move products that don’t have the best results into separate campaigns, on which you can allocate lower bids and budgets. Keep in mind that customer interest may vary depending on the season, so these products may also end up performing well. Therefore, we recommend not to stop them, but to watch their performance over a longer period.
Az elmúlt 7 nap legkeresettebb termékei az eMAG-on
Ongoing campaigns
- Vásárlási láz
Out of stock
See here the top of the most sold products in the last 30 days, which are not part of your offer and at this moment are no longer available on the eMAG platform due to stock exhaustion.
Új termékajánlatok
Termékeid teljesítményét az eMAG Marketplace-en a Lehetőségeim menüpontban is ellenőrizheted.
eMAG Academy – Javaslataink erre a hétre
@ eMAG Ads – Customer interest
@ Create an eMAG Ads campaign
@ Editing eMAG Ads campaign
eMAG Ads
eMAG Ads can help you grow the visibility of your products.
Make sure your team is OK
Keep in mind that the pandemic is not over yet and that it is necessary to implement a series of prevention rules for the safety of you and your team in all workplaces. You can check here which measures we recommend you consider.
We wish you to stay healthy and have as many sales as possible!
Regards,
eMAG Marketplace Team
