Intro
Both globally and in terms of the Hungarian economy, online commerce continues to grow, which indicates sales opportunities for your eMAG Marketplace store. In this context where the online environment is increasingly frequented by consumers, it is important to ensure that you maintain a high degree of satisfaction for your customers. We have prepared a series of recommendations to help you have more satisfied customers. Check them out below, along with this week’s news!
News
Hungary
@The rules on lump-sum taxation will become much more favourable next year, Norbert Izer told the telegraph office. According to the Finance Ministry’s state secretary for tax affairs, micro and small businesses should consider switching to a flat tax, which they can do by the end of December 2022.
@While last year’s Christmas was a more limited affair due to the crown virus, and most of the gift-buying shifted to online stores, this year we want to give more presents to more people and plan to spend more. In addition, the shortage of goods expected to intensify by the end of the year and the continuous price increases may challenge those hunting for quality gifts, according to a recent research conducted by Árukereső.hu, the country’s largest online shopping expert, and its market research partner GKI Digital, which has been investigating the Christmas gift shopping plans and habits of the adult population for the seventh year in a row.
International
@According to a Retail Economics and Eversheds Sutherland report, in Great Britain, online clothing sales increased by £2.7 billion during the COVID-19 pandemic. Online purchases of fashion products could overtake those in physical stores as early as 2022 – until now, expert estimates have shown that this will not happen until 2025.
@According to Salesforce’s “Shopping Index” report, global e-commerce sales grew by 11% YoY in July-September 2021 (from just 2% in Q2 2021). Compared to Q3 2020, growth is 63%.
@A study published by SensoTower (“2021-2025 Mobile Market Forecast”) shows that the global amount spent by consumers when making mobile purchases will reach $270 billion by 2025. This is almost 2.5 times the $111 billion spent on smartphones in 2020 (also representing a 30% increase from 2019).
Useful tips for you
Interest in online shopping remains high, and the current season brings opportunities to increase orders for a variety of products suitable for this period. At the same time, sales can be influenced equally by customer satisfaction. If a customer is satisfied with the shopping experience, they will be inclined to come back and order from the platform again, as well as give you a positive rating.
How can you measure customer satisfaction on the eMAG platform and what can you do to improve this area of your business? Read our recommendations below!
Positive reviews
A product with positive reviews can generate more sales, and they can even influence the product’s position in the top search results. What can you do to generate positive reviews?
- make sure that each product has a comprehensive and detailed description, which presents its use and functionality as fully as possible. Customers need to know all the necessary information about the products they want to buy and are more likely to be satisfied with their purchase experience if the product they receive meets their expectations. You can also include in the description several photos or videos showing the product from different angles, as well as details such as how to use it or its benefits. In the section My Offers – Content Quality you can see statistics on the completeness of the documentation and suggestions for improvement.
- Price and offers to customers are important as they can generate higher sales and automatically more reviews. Consider benefits such as free delivery or a gift with your order.
- The delivery and return process is also an important factor for positive reviews: the quicker the delivery and the more timely the returns are resolved, the more satisfied customers will be with their shopping experience. Thus, they are likely to give positive reviews.
Monitor customer queries/questions
The reviews area is very important, a product with a good rating and positive reviews can convince other potential customers to place an order. Monitor the reviews area and, if questions arise about the products you sell, provide an open, clear, and friendly answer, and identify the right solution for the customer, depending on the situation. This way, you will increase the trust and credibility of your eMAG Marketplace shop.
Upload the invoices of the orders to the Marketplace platform
In order to reduce customer enquiries and negative experience, we recommend that you upload the invoice and manuals of the product to the Marketplace platform. On such a busy period, for the purpose of sustainability and related customer demand, it is advisable to upload the invoice and manuals belonging to the order to the interface before finalising the order, so that the customer can easily access it in his own account.
The most searched for products in the last 7 days on eMAG:
Ongoing campaigns
https://marketplace.emag.hu/cms/list
- Karácsonyi kampány
- Születésnapi készletksöprés
Out of stock
See here the top of the most sold products in the last 30 days, which are not part of your offer and at this moment are no longer available on the eMAG platform due to stock exhaustion.
Recommendation of new products
Check the performance of your products on the eMAG Marketplace platform in the section My Opportunities.
eMAG Academy – Our recommendations for this week:
@My offers – Reviews
@How to upload an invoice for an order?
@NPS– Our recommendations
@Invoice attachment rate
eMAG Ads
eMAG Ads can help you increase visibility of your products.
Make sure your team is OK
Keep in mind that the pandemic is not over yet and that it is necessary to implement a series of prevention rules for the safety of you and your team in all workplaces. You can check here which measures we recommend you consider.
We wish you to stay healthy and have as many sales as possible!
Best Regards,
eMAG Marketplace Team
