Seller Rating

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In this tutorial you will find out more about:

What is Seller Rating?

Seller Rating is a simplified version of the Net Promoter Score (NPS) indicator, both measuring the level of customer satisfaction with operational processes. This indicator will evaluate, on a scale of 1 to 5, the experience that customers have regarding the way in which the traders from the eMAG Marketplace platform manage each order.

Customers will be able to evaluate how well the trader managed, packaged, and delivered their orders, as well as the overall quality of service provided. This feedback will be further collected in the same way as for the NPS: customers will receive an e-mail after each order, inviting them to evaluate their experience with the traders. They will be able to give a rating and leave additional observations.

It is important to note that ratings provided by customers first go through a verification filter, to ensure that you are evaluated only on the aspects under your responsibility. If, for example, a customer comments on their experience interacting with the eMAG website, we will not take it into account and will not have any impact on you.

 

How is the Seller Rating calculated?

The Seller Rating will reflect the arithmetic average of the evaluations offered by the clients in the last 30 days and will be displayed as a grade from 1 to 5, to one decimal place.

If you have received less than 20 evaluations in the last 30 days, the most recent 20 evaluations you have received in the last 12 months will be taken into account. If you have received fewer than 5 evaluations from customers in the last 12 months, no rating will be displayed on the eMAG site.

A rating is considered valid only if it has been moderated and approved and was submitted by the customer within a maximum of 10 days of receiving the questionnaire.

The Seller Rating will become visible on the emag.hu website once the conditions for it to be calculated are met, namely at least 5 validated ratings in the last 30 days. 

What are your benefits?

  • Your rating will be displayed on the eMAG website, so potential customers can feel more confident ordering from you.  
  • You can be confident that the ratings you receive reflect only the aspects impacted by your actions, thanks to the verification process of each evaluation.

Recommendations for receiving good ratings

We recommend several options to increase the number of orders and thus have more chances to receive ratings from customers:

  • Increasing the product portfolio on eMAG. A wider product portfolio can increase the chances of receiving orders and influence the purchase decision.
  • Participating in promotions. You can offer vouchers for your products, you can add them to campaigns organized by eMAG or you can create dedicated promotions like Promo Pack or Bundle Promo directly from your seller account.
  • Using the eMAG Ads service to increase the visibility of your products and the chances of receiving orders for them.
  • Offering extra benefits, for example: Free delivery in lockers through the eMAG Genius easybox program.

 

We also recommend that you pay attention to some aspects that we have identified as important for customers and that could have an impact on the rating you receive:

  • Offering a short delivery time
  • Honoring the delivery promises
  • Having quality products in your portfolio
  • Accuracy of the data presented in the product description – correct, complete descriptions and clear images
  • Proper packaging of products

 

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