The day with the highest sales of the year is approaching. Even though there is still one month until the big event, we know that there are many preparations to do in advance, which is why we want to present you some key information about Black Friday.
Eligibility conditions for the Black Friday Campaign:
Customers are looking forward to the Black Friday discounts, and we want to live up to their expectations, that is why there are conditions for accessing the Campaign. It is important to know that these are the minimum conditions, and you can reduce the price even more, according to your commercial strategy. To participate in the campaign, a discount of at least 100 HUF compared to the lowest price of the last 30 days (CMMP30) must be provided.
Each offer accepted in a campaign is given a campaign badge that customers can see on the product page and in the listing.
Conditions for accessing the Black Friday campaign microsite:
We want it to be easy for customers to find what they want on Black Friday, which is why every year we build a dedicated Landing page. Here are presented the best offers in each category and here’s how your products can reach the top:
Core products
Core products are the products that will be eligible for the following positions after wow deals in the Campaign landing page. In order to be included in core products, your offers must meet the criteria of stock and a minimum discount vs. CMMP 30, depending on the performance of the products.
The other products
As stocks of the main products run out, only those offers that meet the criteria of the Black Friday campaign will be displayed on the landing page.
All offers from the Black Friday campaign will be displayed in one place.
Your tools:
- Commission discount – In Black Friday you can obtain up to 55% commission discount for the products included in the Campaign. Consult the Discounts grid to offer the best possible discount.
- The campaign file – where you can find simulations for the discount thresholds, so that you can see in absolute value what commission reduction you can receive. Download the file from your eMAG Marketplace account.
Stay close to us in the coming weeks to see our recommendations for a successful Black Friday campaign. We will periodically come back with advice for your business, so that you get the best possible results.
