In this chapter you will find all the details that will help you prepare for the most important campaign of the year. Click on each section to discover the details:
In Black Friday 2024, we want to present our customers with the best possible offers. Those offers that make customers wake up earlier, to tell their friends what super promotions they got and that will excite them for the next shopping events.
Therefore, the eligibility criteria have been set so that the most attractive offers are presented, with relevant discounts for products of interest to customers, which they can identify as easily as possible:
- Minimum discount of 5%* vs. the lowest price of the last 30 days (CMMP 30) and discount in absolute value of at least 400 HUF;
- A percentage discount of less than 5%* vs CMMP 30 is accepted, only if the discount in absolute value is greater than 4000 HUF;
- The offers entered in the campaign must have a Handling Time less than or equal to 6 days in order to respect the delivery promise made to customers on Black Friday;
- The available stock must be filled in the campaign file;
- The offers must have been active in the last 30 days before the campaign, and the newly listed ones must have at least 7 days of activity.
*Exceptions
| Division | Categories | Products performance | Eligibility condition |
| Auto | Car Accessories | Super Cold | Min. 20% discount |
| Car Electronics | |||
| Car parts | |||
| Car parts | Cold | Min. 10% discount | |
| Electro-IT | Phones Accessories & Services | Super Cold | Not eligible |
| Tablets Accessories & Services | |||
| Musical Instruments | Super Cold | Min. 30% discount | |
| Printing Supplies | |||
| Fashion | All categories | Super Cold | Min. 10% discount |
| Home & Garden | Home decorations | Cold | Min. 10% discount |
| Super Cold | |||
| Season | Super Cold | Min. 20% discount | |
| Home Textiles | Super Cold | Min. 30% discount |
- In the Consumables and Media & Toys divisions there are no exceptions, all products can be uploaded with a minimum of 5% discount (no less than 400 HUF) or a minimum of 4000 HUF.
- The exceptions apply only to the combinations of categories and performance specified in the table. For the other categories and performances, it is sufficient to comply with the criterion of minimum 5% discount (not less than 400 HUF) or minimum 4000 HUF.
- For example:
- A Super Cold product from the Car Accessories category will be able to participate in the campaign only if it has a minimum discount of 20% vs. the lowest price in the last 30 days (CMMP 30)
- A Super Cold product from the Fashion division will be able to participate in the campaign only if it has a minimum discount of 10% vs. the lowest price in the last 30 days (CMMP 30).
The second stage of this campaign will be called Crazy Season and will follow immediately after Black Friday. During this part, there will be no handling time restrictions and no exceptions from the main eligibility criteria:
- Minimum 5% discount vs. the lowest price in the last 30 days before campaign start, regardless of their performance, but no less than 400 HUF;
- For percentage of discount under 5%, offers can still be eligible if they have a minimum 4000 HUF discount value net.
During Black Friday and Crazy Season 2024 you can enjoy up to 60% commission discount for the relevant offers.
How do you know what these are?
- Products with attractive discounts, according to the table below;
- Offers that obtain the WOW badge within the campaign;
- Offers that are at the best price of the year.
Here are the discounts you can get:
| Commission discount | Electro-IT | Auto, Sport & Travel | Media & Toys | Consumables | Fashion | Home & Garden | Accessories |
| The minimum discount you must offer compared to the lowest price in the last 30 days | 10% | 10% | 10% | 10% | 15% | 15% | 20% |
| #1 Commission discount you receive (regardless of product performance) | 30% | 30% | 30% | 30% | 30% | 30% | 30% |
| #2 Commission discount for WOW badge | 20% | 20% | 20% | 20% | 20% | 20% | 20% |
| #3 Commission discount for “The lowest price of year on emag.hu” badge | 10% | 10% | 10% | 10% | 10% | 10% | 10% |
| Maximum commission discount you can obtain | 40/50%* | 60% | 60% | 60% | 60% | 60% | 60% |
*in the case of the Electro-IT division, the discounts for the WOW badge and for the lowest price of the year are not cumulative. For the other divisions, discounts #1, #2, and #3 are cumulative and you can get up to 60% commission discount.
In calculating the performance of the products, the best performance during the 30 days before the Black Friday and Crazy Season will be taken into account. Do not forget that the performance of the products depends on the visits and orders they receive. Therefore, you can increase the performance of your products before Black Friday and increase your chances of receiving the 30% commission discount.
The WOW badge, as always, is reserved for exceptional offers, from the eligible categories and this year, in addition to extra visibility, it also brings you a 20% commission discount. Here are the conditions:
| WOW conditions | SUPER COLD | COLD | STANDARD | HOT | SUPER HOT |
| Min. discount. vs the lowest price in the last 30 days | 25% | 20% | 15% | 15% | 15% |
| Minimum discount in absolute value, necessary if the percentage discount condition is not met | / | / | / | 8000 HUF | 8000 HUF |
| Price Index (one day before Black Friday) | <= 95% | <= 95% | <= 95% | <= 95% | <= 95% |
| Discount min. vs. the lowest price of the last 60 days (if the product does not have a Price Index) | 15% | 10% | 5% | 5% | 5% |
| Minimum stock required for products with a selling price below 400.000 HUF | 50 | 50 | 50 | 50 | 50 |
| Minimum stock required for products with a selling price over 400.000 HUF | 10 | 10 | 10 | 10 | 10 |
For Crazy Season, there is no stock requirement for the WOW badge.
The “lowest price of the year on emag.hu” badge is specially designed to highlight to customers the offers that are in Black Friday at the lowest price of the whole year 2024. To obtain the badge, the products must:
- Be included in the Black Friday Campaign;
- Be listed in eMAG at least 60 calendar days before Black Friday;
- The badge applies only to the main offer of a product;
- The promotional price at the PNK level should be at the lowest value of the year 2024. Thus, for a product sold by several sellers, in the calculation of the lowest price of the year, all prices at which the product was sold in eMAG website between January 1st, 2024 and Black Friday 2024.
During Crazy Season, the “lowest price of the year on emag.hu” badge will not be available, but you can still get the extra commission discount for offers at the best price of 2024.
Visibility packages are dedicated to all eMAG partners. With their help, you can promote your products on the eMAG website for the most curious visitors. Thus, you can make your products much more visible on the day with the most offers of the year and increase your chances of success.
Eligibility criteria
To access a visibility package it is necessary to meet the following criteria at the time of purchase:
- The rating of the promoted products must be at least 3.5;
- To have at least 20 unique products (PNK) uploaded in the Black Friday;
- The health of the account must be Good or Needs improvement and not have had any suspension from the eMAG Marketplace in the last 3 months.
It is important to know that products are promoted in these packages, and if there are several associated offers for a product, it is good to make sure that you keep the main offer and that you have enough stock during the promotion of the Campaign.
How do you purchase a visibility package?
- You ensure that your products are uploaded in the Black Friday Campaign and are validated in the Campaign until November 8th;
- Tell us in the Message Center which visibility package you want from the attached presentation , by October 28th, at 13:00;
- We will contact you to establish the implementation details;
We will conclude a promotion contract and issue you an invoice for these services.
All the products that will participate in the campaign will have the Black Friday badge, but because we want the site visitors to easily reach the relevant offers, for the campaign microsite only a part of the over 2000 categories available in the structure of our catalog have been selected. You can see here which categories are eligible to be displayed on the microsite.
In the microsite dedicated to Black Friday offers, 50 products will be displayed in each category, and they will be ordered based on the popularity algorithm, with priority given to WOW offers. See here the conditions for the WOW badge and which categories are eligible to obtain the WOW badge.
The popularity algorithm for determining the order of the offers in the 50 positions within a tab in the Black Friday microsite, apart from the WOW badge takes into account the traffic and sales of the products in the last 30 days before the campaign, but also during the campaign, as well as the rating of the products and the number of reviews received. The distribution of dedicated places for eMAG and eMAG Marketplace merchants is made according to the competitiveness of the offers and the share of the number of products in the category and may fluctuate throughout the day. The division of positions took into account the specifics of sales, customers’ expectations and behavior during the Black Friday campaign.
- The Black Friday badge is awarded to all products validated in the Black Friday Campaign, according to the eligibility conditions;
- The WOW badge is awarded to products in the eligible categories, according to the discount conditions versus CMMP 30, price index (or discount vs. CMMP 60, for products where the price index is not monitored) and the minimum number of units required in stock, according to the conditions described here;
- The Lowest price of the year on emag.hu badge is awarded to products that were listed until 16.09.2024 and that have the lowest price of 2024 on Black Friday at the PNK level. More details can be found here;
- The Genius badge is displayed for all products enrolled in the Genius program;
