In this chapter you will find all the details that will help you prepare for the most important campaign of the year. Click on each section to discover the details:
In Black Friday 2024, we want to present our customers with the best possible offers. Those offers that make customers wake up earlier, to tell their friends what super promotions they got and that will excite them for the next shopping events.
Therefore, the eligibility criteria have been set so that the most attractive offers are presented, with relevant discounts for products of interest to customers, which they can identify as easily as possible:
- Minimum discount of 5%* vs. the lowest price of the last 30 days (CMMP 30) and discount in absolute value of at least 400 HUF;
- A percentage discount of less than 5%* vs CMMP 30 is accepted, only if the discount in absolute value is greater than 4000 HUF;
- The offers entered in the campaign must have a Handling Time less than or equal to 6 days in order to respect the delivery promise made to customers on Black Friday;
- The available stock must be filled in the campaign file;
- The offers must have been active in the last 30 days before the campaign, and the newly listed ones must have at least 7 days of activity.
*Exceptions
| Division | Categories | Products performance | Eligibility condition |
| Auto | Car Accessories | Super Cold | Min. 20% discount |
| Car Electronics | |||
| Car parts | |||
| Car parts | Cold | Min. 10% discount | |
| Electro-IT | Phones Accessories & Services | Super Cold | Not eligible |
| Tablets Accessories & Services | |||
| Musical Instruments | Super Cold | Min. 30% discount | |
| Printing Supplies | |||
| Fashion | All categories | Super Cold | Min. 10% discount |
| Home & Garden | Home decorations | Cold | Min. 10% discount |
| Super Cold | |||
| Season | Super Cold | Min. 20% discount | |
| Home Textiles | Super Cold | Min. 30% discount |
- In the Consumables and Media & Toys divisions there are no exceptions, all products can be uploaded with a minimum of 5% discount (no less than 400 HUF) or a minimum of 4000 HUF.
- The exceptions apply only to the combinations of categories and performance specified in the table. For the other categories and performances, it is sufficient to comply with the criterion of minimum 5% discount (not less than 400 HUF) or minimum 4000 HUF.
- For example:
- A Super Cold product from the Car Accessories category will be able to participate in the campaign only if it has a minimum discount of 20% vs. the lowest price in the last 30 days (CMMP 30)
- A Super Cold product from the Fashion division will be able to participate in the campaign only if it has a minimum discount of 10% vs. the lowest price in the last 30 days (CMMP 30).
The second stage of this campaign will be called Crazy Season and will follow immediately after Black Friday. During this part, there will be no handling time restrictions and no exceptions from the main eligibility criteria:
- Minimum 5% discount vs. the lowest price in the last 30 days before campaign start, regardless of their performance, but no less than 400 HUF;
- For percentage of discount under 5%, offers can still be eligible if they have a minimum 4000 HUF discount value net.
During Black Friday and Crazy Season 2024 you can enjoy up to 60% commission discount for the relevant offers.
How do you know what these are?
- Products with attractive discounts, according to the table below;
- Offers that obtain the WOW badge within the campaign;
- Offers that are at the best price of the year.
Here are the discounts you can get:
| Commission discount | Electro-IT | Auto, Sport & Travel | Media & Toys | Consumables | Fashion | Home & Garden | Accessories |
| The minimum discount you must offer compared to the lowest price in the last 30 days | 10% | 10% | 10% | 10% | 15% | 15% | 20% |
| #1 Commission discount you receive (regardless of product performance) | 30% | 30% | 30% | 30% | 30% | 30% | 30% |
| #2 Commission discount for WOW badge | 20% | 20% | 20% | 20% | 20% | 20% | 20% |
| #3 Commission discount for “The lowest price of year on emag.hu” badge | 10% | 10% | 10% | 10% | 10% | 10% | 10% |
| Maximum commission discount you can obtain | 40/50%* | 60% | 60% | 60% | 60% | 60% | 60% |
*in the case of the Electro-IT division, the discounts for the WOW badge and for the lowest price of the year are not cumulative. For the other divisions, discounts #1, #2, and #3 are cumulative and you can get up to 60% commission discount.
In calculating the performance of the products, the best performance during the 30 days before the Black Friday and Crazy Season will be taken into account. Do not forget that the performance of the products depends on the visits and orders they receive. Therefore, you can increase the performance of your products before Black Friday and increase your chances of receiving the 30% commission discount.
The WOW badge, as always, is reserved for exceptional offers, from the eligible categories and this year, in addition to extra visibility, it also brings you a 20% commission discount. Here are the conditions:
| WOW conditions | SUPER COLD | COLD | STANDARD | HOT | SUPER HOT |
| Min. discount. vs the lowest price in the last 30 days | 25% | 20% | 15% | 15% | 15% |
| Minimum discount in absolute value, necessary if the percentage discount condition is not met | / | / | / | 8000 HUF | 8000 HUF |
| Price Index (one day before Black Friday) | <= 95% | <= 95% | <= 95% | <= 95% | <= 95% |
| Discount min. vs. the lowest price of the last 60 days (if the product does not have a Price Index) | 15% | 10% | 5% | 5% | 5% |
| Minimum stock required for products with a selling price below 400.000 HUF | 50 | 50 | 50 | 50 | 50 |
| Minimum stock required for products with a selling price over 400.000 HUF | 10 | 10 | 10 | 10 | 10 |
For Crazy Season, there is no stock requirement for the WOW badge.
The “lowest price of the year on emag.hu” badge is specially designed to highlight to customers the offers that are in Black Friday at the lowest price of the whole year 2024. To obtain the badge, the products must:
- Be included in the Black Friday Campaign;
- Be listed in eMAG at least 60 calendar days before Black Friday;
- The badge applies only to the main offer of a product;
- The promotional price at the PNK level should be at the lowest value of the year 2024. Thus, for a product sold by several sellers, in the calculation of the lowest price of the year, all prices at which the product was sold in eMAG website between January 1st, 2024 and Black Friday 2024.
During Crazy Season, the “lowest price of the year on emag.hu” badge will not be available, but you can still get the extra commission discount for offers at the best price of 2024.
