Increase the visibility of your products with eMAG Ads

What is eMAG Ads?

eMAG Ads is a pay per click (PPC) advertising system, through which you promote your products in listing and search.
Learn more about the eMAG Ads promotion tool in Academy.

Are you a seller?

Not a seller yet?

What are the benefits of eMAG Ads

Your products can have an average of 45% more traffic

Promoted products, on average, can generate 55% more sales.

A useful tool for promoting newly launched, seasonal products, or clearance sales.

How eMAG Ads works:


Purchase credit

You can buy credits in advance or use the credit limit with payment. Use the €1000 worth of eMAG Ads credits provided at the beginning.


Create your campaign

Set the campaign's duration and establish a daily budget for it.


Choose products and set product bid

In the platform you can see what is the average bid for your category


Activate the campaign and monitor the results

Track traffic and sales metrics.
You can edit the campaign at any time for sales optimization.

Where to display products promoted through eMAG Ads

They are displayed in all variants of the eMAG website: web, mobile and in-app.
In the eMAG website, the display areas are the listing page, the search page and the product page.

Are you a seller?

Not a seller yet?


Ads products are displayed on the category page and in the “Promoted Products” widget on the product pages in the category.


* At this moment we are testing three variants of displaying the products promoted by eMAG Ads. These will be visible on the category page, being marked with the text “Promoted” and will be displayed in one of the three areas of the product listing page: Throughout the testing period there will be no option to select the position where the promoted products will be displayed. These will appear in one of the three variants, depending on the relevance of the products and the bids configured for them. And if you can’t find the list of products promoted in the listing, you may have been placed in a test group that does not display eMAG Ads. You can try to delete cookies and access the listing page again. It is also possible that in some categories the eMAG Ads area will not be displayed if the system considers that the products in the campaigns are not relevant enough.

Displaying Ads products considers:

  • Relevance of the promoted product in the category to which it belongs;
  • Bid value as product bid by advertisers;
  • Holding the buy button offer;
  • The stock of the promoted product.

With the pay-per-click (PPC) model, you pay the value determined per click received. eMAG Ads allows cost optimization based on the daily budget. The daily maximum expenses are limited based on the daily budget allocated to the campaign. Once the daily budget reaches its maximum amount, the campaign will not generate additional costs for that day.

In the eMAG Ads dashboard, you can find campaign-level traffic and sales statistics, including sales value and cost per click. You can also download XLS reports. Download the campaign for product-level data (impressions, clicks, cost per click).

Learn everything you need to know about eMAG Ads from Academy