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We have 1 day left until the biggest shopping event of the year and we want to make sure that the efforts you have made during this period for the preparation of the Black Friday campaign will be recognized by your customers. From our experience, the cancellation of orders placed during this period generates the most dissatisfaction among customers, as well as complaints to the consumer protection authorities. The reason behind these grievances is the perception of customers on cancelled orders. They consider that the products you put up for sale are a false advertisement and that, in reality, you do not honour any order at the price of Black Friday, which can be reflected in a misperception of your business, long-term. So, for whatever reason, please do not cancel any order placed by customers during this period and do not contact any customer to let them know that you…

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