Together with our partners, we want to turn the eMAG Marketplace into the first option for finding a product that the customer needs. Therefore, each product category has its established role in the offer available to users. This time, for the Mattress category, we started a project to update and improve the specific documentation elements. The purpose of the project Following a recent customer journey study, it was concluded that a small number of customers perceive the eMAG site as a specialized store in the sale of mattresses. Therefore, we carefully analyzed what we can do to increase the notoriety of the offers in this category existing on the platform and we concluded that it is necessary to start standardizing the documentation of these products to increase the relevance of content and respond more effectively to customer requirements and questions. By standardizing the documentation, we aim to increase customers'…
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